A quarterly publication by the Italian Chamber of Commerce in Hong Kong & Macao, the magazine provides updates on member developments while exploring emerging industry and cultural trends across business and lifestyle sectors. I was responsible for the full visual direction - designing the cover, internal layouts, and editorial features such as “The Glowing Artefact of Hong Kong’s Visual Culture: Neon Signs.” Through this project, I applied research-driven storytelling and design thinking to translate complex cultural and industry insights into visually engaging narratives. Collaborating with international contributors and sponsors, including Ferrari, KPMG, and Salvatore Ferragamo, the series reflects the Chamber’s commitment to connecting Italian excellence with Hong Kong’s dynamic market.
various clients
Branding//promo
A curated collection of my digital and visual design projects, featuring restaurant posters, social media graphics, and event backdrops developed for clients across food, lifestyle, and education industries. Through these works, I combined visual storytelling with marketing insight to create designs that elevate brand presence and audience engagement. Each piece showcases my adaptability across formats—from static layouts to motion content—and my commitment to aligning creativity with business goals.
Italian chamber of commerce - member's directory 2022
Dandier fashion - collection showcase
Linkedu education agency - brand asset
your way cafe - promo poster for new drink
italian chamber of commerce - social media post
italian chamber of commerce - event backdrop
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italian chamber of commerce - national day social recap
medika - social promo
various clients
paid social ads
During my time at OPOP Media, I created and optimised paid social advertising campaigns by combining data insight with creative strategy to drive measurable performance. Through continuous A/B testing and refined audience targeting, I successfully reduced the cost per lead from £18.57 to £7.60 for a client, achieving a significant improvement in campaign efficiency. Operating within a fast-paced agency environment, I managed multiple projects under tight deadlines - demonstrating the ability to perform under pressure while maintaining creative and technical standards. This experience strengthened my capability to balance quality, speed, and results-driven design across all stages of digital campaign production.